{"id":22457,"date":"2025-12-23T10:17:51","date_gmt":"2025-12-23T09:17:51","guid":{"rendered":"https:\/\/estanteriasrecord.com\/augmented-reality\/"},"modified":"2026-07-08T11:47:13","modified_gmt":"2026-07-08T09:47:13","slug":"augmented-reality","status":"publish","type":"page","link":"https:\/\/estanteriasrecord.com\/en\/landings\/augmented-reality\/","title":{"rendered":"Augmented Reality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22457\" class=\"elementor elementor-22457 elementor-20619\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-761dafe e-grid heroLP e-con-boxed e-con e-parent\" data-id=\"761dafe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68f29ea5 e-con-full e-flex e-con e-child\" data-id=\"68f29ea5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5dcdad elementor-widget elementor-widget-text-editor\" data-id=\"e5dcdad\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"txtProductosHero\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"hero-title\" style=\"text-align: left;\"><strong><span style=\"color: #ff8200;\">Augmented<\/span> <span style=\"color: #ffffff;\">Reality<\/span> <span style=\"color: #ffffff;\">and Virtual<\/span> <span style=\"color: #ff8200;\">Reality<\/span><\/strong><\/h1>\n<h2 class=\"hero-subtitle\" style=\"text-align: left;\"><strong>A space where digital becomes real and the virtual world merges with the physical world.<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4caf3dbc e-grid e-con-full e-con e-child\" data-id=\"4caf3dbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea530ca imgAR elementor-widget elementor-widget-image\" data-id=\"ea530ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1253\" height=\"880\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-AR-cabecera.webp\" class=\"attachment-full size-full wp-image-20663\" alt=\"logotipo realidad aumentada\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-AR-cabecera.webp 1253w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-AR-cabecera-300x211.webp 300w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-AR-cabecera-1024x719.webp 1024w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-AR-cabecera-768x539.webp 768w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-AR-cabecera-600x421.webp 600w\" sizes=\"(max-width: 1253px) 100vw, 1253px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aafae4d imgVR elementor-widget elementor-widget-image\" data-id=\"4aafae4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1126\" height=\"819\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-VR-cabecera.png\" class=\"attachment-full size-full wp-image-20660\" alt=\"logotipo realidad virtual\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-VR-cabecera.png 1126w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-VR-cabecera-300x218.png 300w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-VR-cabecera-1024x745.png 1024w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-VR-cabecera-768x559.png 768w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/Logo-VR-cabecera-600x436.png 600w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b786313 e-con-full e-flex e-con e-child\" data-id=\"4b786313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bd5f4 elementor-widget elementor-widget-image\" data-id=\"c1bd5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"417\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/estanterias-record-cabecera-AR.webp\" class=\"attachment-full size-full wp-image-20666\" alt=\"visualizacion del producto en una tablet con realidad aumentada\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/estanterias-record-cabecera-AR.webp 600w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/estanterias-record-cabecera-AR-300x209.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556e091f e-flex e-con-boxed e-con e-parent\" data-id=\"556e091f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8edf048 e-con-full e-flex e-con e-child\" data-id=\"8edf048\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-545971b7 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"545971b7\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"txtBienvenida\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"seccion-title\"><span style=\"color: #000000;\"><b>Welcome to the world of Immersive Technologies of Estanter\u00edas Record<\/b><\/span><\/h3><p class=\"seccion-paragraph\"><span style=\"color: #000000;\">At <strong>Estanter\u00edas Record<\/strong>, with over 40 years of experience as storage system manufacturers, we are pioneers in immersive developments, with <strong>Virtual Reality<\/strong> (VR) and <strong>Augmented Reality<\/strong> (AR), applied to the industrial storage sector.<\/span><\/p><p class=\"seccion-paragraph\"><span style=\"color: #000000;\">\ud83d\udc49Visit the different product pages to launch the different racking models in <strong>Augmented Reality in a real setting<\/strong>, on your office desk or in your own warehouse, to learn more about our storage solutions and interact with them.<br\/><br\/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e78a38 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"76e78a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_flipX_effect&quot;:&quot;transform&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/ar-vr-imagen-2-alt.webp\" class=\"attachment-full size-full wp-image-20657\" alt=\"usuario de gafas de realidad virtual\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/ar-vr-imagen-2-alt.webp 1400w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/ar-vr-imagen-2-alt-300x200.webp 300w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/ar-vr-imagen-2-alt-1024x682.webp 1024w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/ar-vr-imagen-2-alt-768x512.webp 768w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/ar-vr-imagen-2-alt-600x400.webp 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f6b778 e-con-full e-flex e-con e-child\" data-id=\"6f6b778\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61b3a12e elementor-widget elementor-widget-text-editor\" data-id=\"61b3a12e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"seccion-title\"><span style=\"color: #000000;\"><b>What are the benefits of the new technologies?<\/b><\/span><\/h3><p class=\"seccion-paragraph\"><span style=\"color: #000000;\">Innovating in the field of immersive technologies such as <strong>Virtual Reality<\/strong> and <strong>Augmented Reality<\/strong> allows us to offer users a <strong>unique and extraordinary experience<\/strong>, enabling them to learn about and interact with the different storage solutions manufactured at <strong>Estanter\u00edas Record<\/strong>, and giving them a better understanding of how we can meet their storage needs and how we improve their daily work tasks to become more efficient.<br\/><br\/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b834f9f e-flex e-con-boxed e-con e-parent\" data-id=\"5b834f9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b955f04 e-con-full e-flex e-con e-child\" data-id=\"4b955f04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28142241 elementor-widget elementor-widget-heading\" data-id=\"28142241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Want to learn more about these technologies?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a58da79 e-grid e-con-full elementor-invisible e-con e-child\" data-id=\"2a58da79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1875362f e-con-full tarjetaTec e-flex e-con e-child\" data-id=\"1875362f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64692c7b elementor-widget elementor-widget-image\" data-id=\"64692c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"737\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2026\/01\/logo-VR-2.0-estanterias-record_Mesa-de-trabajo-1-copia-3-1.jpg\" class=\"attachment-full size-full wp-image-21296\" alt=\"\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2026\/01\/logo-VR-2.0-estanterias-record_Mesa-de-trabajo-1-copia-3-1.jpg 1081w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2026\/01\/logo-VR-2.0-estanterias-record_Mesa-de-trabajo-1-copia-3-1-300x205.jpg 300w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2026\/01\/logo-VR-2.0-estanterias-record_Mesa-de-trabajo-1-copia-3-1-1024x698.jpg 1024w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2026\/01\/logo-VR-2.0-estanterias-record_Mesa-de-trabajo-1-copia-3-1-768x524.jpg 768w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2026\/01\/logo-VR-2.0-estanterias-record_Mesa-de-trabajo-1-copia-3-1-600x409.jpg 600w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402e6bd9 elementor-widget elementor-widget-text-editor\" data-id=\"402e6bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"card-title\" style=\"text-align: center;\"><span style=\"color: #000000;\">What is Virtual Reality?<\/span><\/h4><p class=\"card-paragraph\"><span style=\"color: #000000;\">Virtual Reality (VR) is an <strong>immersive technology<\/strong> that seeks to offer an almost real experience through a digital environment. This technology therefore modifies our sensory perception within a virtual environment where users can interact with the content created, enjoying a 360\u00ba experience.<br\/><br\/> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1407a81a e-con-full tarjetaTec e-flex e-con e-child\" data-id=\"1407a81a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41e313c8 elementor-widget elementor-widget-image\" data-id=\"41e313c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"544\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2024\/04\/logo_ar_record_min.png\" class=\"attachment-full size-full wp-image-13430\" alt=\"\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2024\/04\/logo_ar_record_min.png 720w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2024\/04\/logo_ar_record_min-300x227.png 300w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2024\/04\/logo_ar_record_min-600x453.png 600w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2024\/04\/elementor\/thumbs\/logo_ar_record_min-qn6fr465dtlk4pfimhos3d5f5r42md8iz6o5hxz25k.png 131w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6027c9 elementor-widget elementor-widget-text-editor\" data-id=\"1d6027c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"card-title\" style=\"text-align: center;\"><span style=\"color: #000000;\">What is Augmented Reality?<\/span><\/h4><p class=\"card-paragraph\"><span style=\"color: #000000;\"><strong>Augmented Reality<\/strong> (AR) is also an immersive technology but, unlike Virtual Reality it takes advantage of the real setting to generate the user experience, adding virtual information to the setting through a mobile device.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1afbe096 e-flex e-con-boxed e-con e-parent\" data-id=\"1afbe096\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13d0333c elementor-widget elementor-widget-heading\" data-id=\"13d0333c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Technological Evolution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47dae2 e-grid e-con-full e-con e-child\" data-id=\"47dae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b7553 elementor-widget elementor-widget-wp-widget-media_video\" data-id=\"e4b7553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-media_video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22457-1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/youtu.be\/o8zi_42qCEQ?_=1\" \/><a href=\"https:\/\/youtu.be\/o8zi_42qCEQ\">https:\/\/youtu.be\/o8zi_42qCEQ<\/a><\/video><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420f5e elementor-widget elementor-widget-wp-widget-media_video\" data-id=\"3420f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-media_video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"width:100%;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-22457-2\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/youtu.be\/gvvQoxDKxFE?_=2\" \/><a href=\"https:\/\/youtu.be\/gvvQoxDKxFE\">https:\/\/youtu.be\/gvvQoxDKxFE<\/a><\/video><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47b9d938 e-grid e-con-boxed e-con e-parent\" data-id=\"47b9d938\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1a6978 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"4e1a6978\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:347,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-30,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:59,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:42,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"503\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/AR-VR-imagen-3-alt.webp\" class=\"attachment-full size-full wp-image-20648\" alt=\"visualizacion del producto en una tablet con realidad aumentada\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/AR-VR-imagen-3-alt.webp 700w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/AR-VR-imagen-3-alt-300x216.webp 300w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/AR-VR-imagen-3-alt-600x431.webp 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d96ea9 e-con-full e-flex e-con e-child\" data-id=\"33d96ea9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3f8d2 elementor-widget elementor-widget-text-editor\" data-id=\"4de3f8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">At Estanter\u00edas Record we are fully committed to these technologies to offer our customers a unique experience and add value to their decision-making process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c140f73 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5c140f73\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"btnTourVirtual\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/estanteriasrecord.com\/vr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Virtual 360 Tour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d893bd9 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1d893bd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6de9898b e-con-full e-flex e-con e-child\" data-id=\"6de9898b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b255c9 e-con-full e-flex e-con e-child\" data-id=\"2b255c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2f8131 elementor-widget elementor-widget-heading\" data-id=\"1d2f8131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our Innovation History<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665efab2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"665efab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12289e1 e-grid e-con-full e-con e-child\" data-id=\"12289e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74dece6c e-con-full e-flex e-con e-child\" data-id=\"74dece6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db14b70 elementor-widget elementor-widget-heading\" data-id=\"db14b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2018<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1192fc45 e-con-full e-flex e-con e-child\" data-id=\"1192fc45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75a05f98 elementor-widget elementor-widget-image\" data-id=\"75a05f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2018-1.webp\" class=\"attachment-full size-full wp-image-20645\" alt=\"presentacion aplicacion de realidad virtual\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2018-1.webp 600w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2018-1-300x225.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cde216c elementor-widget elementor-widget-text-editor\" data-id=\"6cde216c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\" data-teams=\"true\">We launched our exclusive Virtual Reality application.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cff5131 e-con-full e-flex e-con e-child\" data-id=\"6cff5131\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8a24a8 elementor-widget elementor-widget-heading\" data-id=\"3d8a24a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2019<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c79e631 e-con-full e-flex e-con e-child\" data-id=\"2c79e631\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-596cd4b3 elementor-widget elementor-widget-image\" data-id=\"596cd4b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2019-1.webp\" class=\"attachment-full size-full wp-image-20642\" alt=\"mejoramos la experiencia con realidad virtual 2.0.\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2019-1.webp 600w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2019-1-300x225.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53089cfb elementor-widget elementor-widget-text-editor\" data-id=\"53089cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">We enhanced the experience with Virtual Reality 2.0.<br style=\"margin: 0px; padding: 0px; color: #000000; text-align: center;\"\/>Development of the first Augmented Reality application focused on the world of storage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a47ff20 e-con-full e-flex e-con e-child\" data-id=\"a47ff20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60201bfc elementor-widget elementor-widget-heading\" data-id=\"60201bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2020\/21<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a924b84 e-con-full e-flex e-con e-child\" data-id=\"4a924b84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77764ffa elementor-widget elementor-widget-image\" data-id=\"77764ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2022-1.webp\" class=\"attachment-full size-full wp-image-20639\" alt=\"primer configurador de estanterias con realidad aumentada\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2022-1.webp 600w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/timeline-2022-1-300x225.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2b974 elementor-widget elementor-widget-text-editor\" data-id=\"3d2b974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">First rack configurator with Augmented Reality, to configure and view different models, and a variety of accessories, on a real scale and in real time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-524aa501 e-con-full e-flex e-con e-child\" data-id=\"524aa501\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb3f48a elementor-widget elementor-widget-heading\" data-id=\"4fb3f48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2022<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-855862c e-con-full e-flex e-con e-child\" data-id=\"855862c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26b3bf45 elementor-widget elementor-widget-image\" data-id=\"26b3bf45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/2022-2-1.webp\" class=\"attachment-full size-full wp-image-20636\" alt=\"seguimos innovando en nuestros sistemas de realidad aumentada\" srcset=\"https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/2022-2-1.webp 600w, https:\/\/estanteriasrecord.com\/wp-content\/uploads\/2025\/12\/2022-2-1-300x225.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9f42c5 elementor-widget elementor-widget-text-editor\" data-id=\"7c9f42c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section id=\"timeline\" class=\"seccion-3\"><div class=\"container padding-top\"><div class=\"seccion-3-container\"><div class=\"seccion-3-item\"><div id=\"trayectoria4\" class=\"seccion-3-paragraph\" style=\"text-align: center;\"><span style=\"color: #000000;\" data-teams=\"true\">We continue to innovate.<\/span><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Augmented Reality and Virtual Reality A space where digital becomes real and the virtual world merges with the physical world. Welcome to the world of Immersive Technologies of Estanter\u00edas Record At Estanter\u00edas Record, with over 40 years of experience as storage system manufacturers, we are pioneers in immersive developments, with Virtual Reality (VR) and Augmented [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":22461,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"class_list":["post-22457","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmented Reality | Estanter\u00edas Record<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/estanteriasrecord.com\/en\/landings\/augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality | Estanter\u00edas Record\" \/>\n<meta property=\"og:description\" content=\"Augmented Reality and Virtual Reality A space where digital becomes real and the virtual world merges with the physical world. 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